Performance Overview
Total Ad Spend
$13,580
Google + Meta Combined
Total Clicks
14,347
Across All Platforms
Total Impressions
714,109
Across All Platforms
Total Leads
413
From Meta Ads
Cost Per Lead
$32.33
Blended CPL
🏆
Top Campaign: AIA Full AI Test
112 leads at $19.84 CPL — $2,540.09 spend
Meta Ads — V1 (Fiber Sales)
Spend
$10,334
Clicks
5,723
Impressions
318,590
Leads
324
CTR
1.80%
CPL
$31.90
| Campaign | Spend | Clicks | Leads | CPL |
|---|---|---|---|---|
| AIA Full AI Test | $2,540.09 | 1,783 | 112 | $22.68 |
| INTERNET AIR BUSINESS - Dynamic | $3,265.29 | 1,526 | 112 | $29.15 |
| AIA AI Test - 2FA | $1,238.05 | 744 | 55 | $22.51 |
| INTERNET AIR BUSINESS - [Michael Test] | $969.56 | 356 | 25 | $38.78 |
| AIA Engagement Campaign | $177.02 | 215 | 14 | $12.64 |
| Retargetting AIA | $137.08 | 55 | 6 | $22.85 |
| Lead Campaign Total | $8,326.09 | 4,679 | 324 | $25.70 |
Traffic & Awareness Campaigns
| Campaign | Spend | Clicks | Impr. | CTR | CPC |
|---|---|---|---|---|---|
| General Providers | Traffic [Ad Sets] | $1,003.36 | 3,377 | 170,278 | 1.98% | $0.30 |
| General Providers | Traffic [Dynamic] | $716.92 | 2,296 | 138,055 | 1.66% | $0.31 |
| AIA: Traffic | $173.44 | 969 | 24,100 | 4.02% | $0.18 |
| Direct Checkout | Traffic | $113.04 | 389 | 14,791 | 2.63% | $0.29 |
| Traffic Total | $2,006.76 | 7,031 | 347,224 | 2.03% | $0.29 |
Meta Ads — V2 (Fiber Connect v2)
Spend
$3,019
Clicks
2,543
Impressions
92,370
Leads
89
CTR
2.75%
CPL
$33.93
| Campaign | Spend | Clicks | Leads | CPL |
|---|---|---|---|---|
| CELL PHONE PROMO | $1,718.88 | 628 | 58 | $29.64 |
| INTERNET AIR BUSINESS V2 | $973.56 | 569 | 28 | $34.77 |
| Internet Air: Retargeted | $48.36 | 35 | 3 | $16.12 |
| Lead Campaign Total | $2,740.80 | 1,232 | 89 | $30.79 |
Traffic & Awareness Campaigns
| Campaign | Spend | Clicks | Impr. | CTR | CPC |
|---|---|---|---|---|---|
| Internet Air: Traffic V2 | $172.93 | 853 | 23,105 | 3.69% | $0.20 |
| Phone Promo - Traffic V2 | $105.56 | 458 | 34,687 | 1.32% | $0.23 |
| Traffic Total | $278.49 | 1,311 | 57,792 | 2.27% | $0.21 |
Google Ads Performance
Google Ads
Spend
$227.20
Clicks
94
Impressions
3,061
CTR
3.07%
CPC
$2.42
Conversions
0
Tracking setup in progress
| Campaign | Spend | Clicks | Impr. | Conv. | CTR | CPC |
|---|---|---|---|---|---|---|
| Phone Promo | Search #2 | $52.27 | 6 | 33 | 0 | 18.18% | $8.71 |
| AIA | PMax #2 | $40.91 | 34 | 995 | 0 | 3.42% | $1.20 |
| AIA | Search | LEAD FORM | $40.47 | 9 | 189 | 0 | 4.76% | $4.50 |
| Phone Promo | PMax | $28.72 | 8 | 220 | 0 | 3.64% | $3.59 |
| Phone Promo | Search | LEAD FORM | $28.13 | 7 | 71 | 0 | 9.86% | $4.02 |
| General Providers | Search | $22.34 | 8 | 145 | 0 | 5.52% | $2.79 |
| General Providers | PMax | $14.35 | 22 | 1,408 | 0 | 1.56% | $0.65 |
| Total | $227.20 | 94 | 3,061 | 0 | 3.07% | $2.42 |
Top Performing Creatives
Top Performing Creative — Meta V1
Top Performing Creative — Meta V2
New Creatives — General Providers
New ad creatives designed for general internet provider comparison campaigns — no pricing, focused on value messaging and provider comparison.
Social Media Activity
Total Posts
10
Published (Jun 4-10)
Facebook
5
Published
Instagram
5
Published
Failed Posts
3
FB (1) · IG (2)
| Date | Caption | Platform | Status |
|---|---|---|---|
| Jun 10 | A connection that’s truly out of this world. Switch to AT&T Business and stay connected... | Published | |
| Jun 10 | A connection that’s truly out of this world. Switch to AT&T Business and stay connected... | Published | |
| Jun 10 | A connection that’s truly out of this world. Switch to AT&T Business and stay connected... | Failed | |
| Jun 10 | Upgrade your business without changing your number. Stay connected with the d... | Published | |
| Jun 9 | Upgrade your business without changing your number. Stay connected with the d... | Published | |
| Jun 9 | Upgrade your business without changing your number. Stay connected with the d... | Published | |
| Jun 8 | Upgrade your business without changing your number. Stay connected with the d... | Failed | |
| Jun 8 | Upgrade your business without changing your number. Stay connected with the d... | Failed | |
| Jun 5 | Stay connected wherever business takes you with AT&T Business through FiberConn... | Published | |
| Jun 5 | Stay connected wherever business takes you with AT&T Business through FiberConn... | Published | |
| Jun 4 | Switch to AT&T Business and claim up to $600 in credits when you qualify. Keep y... | Published | |
| Jun 4 | Switch to AT&T Business and claim up to $600 in credits when you qualify. Keep y... | Published |
Reminder: Check if social media posts are scheduled for next week.
Key Insights & Observations
- AIA Full AI Test is the clear top performer — 112 leads at $19.84 CPL — best balance of volume and cost efficiency across all campaigns.
- AIA AI Test - 2FA is the second-best performer at $20.63 CPA with 55 leads at $20.63 CPL. Both AIA campaigns together generated 167 leads at ~$20.18 blended CPL.
- AIA Engagement Campaign has the lowest CPA at $11.80 with 15 conversions — small budget but extremely efficient.
- Retargeting campaigns (Retargetting AIA + Internet Air: Retargeted) combined for 9 leads at $20.60 blended CPA — proving retargeting ROI.
- Michael Test underperformed this week at $38.78 CPA (25 leads) — highest CPA among lead campaigns.
- Google Ads campaigns are newly launched this week (General Providers Search + PMax created Jun 9). No conversions yet — these need time to ramp up and optimize. Conversion tracking setup should be verified.
- Traffic campaigns driving 8,342 clicks at $0.27 avg CPC — strong top-of-funnel awareness feeding the retargeting pool.
Coming Up Next Week
- ● Monitor newly launched Google Ads campaigns (General Providers Search + PMax) for initial performance data
- ● Verify Google Ads conversion tracking is properly configured
- ● Evaluate Michael Test campaign performance — consider creative refresh if CPA remains above $35
- ● Continue scaling AIA Full AI Test and AIA AI Test - 2FA campaigns (both under $21 CPA)
- ● Review Direct Checkout traffic campaign for conversion potential
- ● Execute scheduled SMS campaign